The Research Behind The MessageSTOP. THINK. CONNECT. is a simple, actionable message for online safety, and it applies to everyone.
A coalition of government, industry and nonprofit organizations chose "STOP. THINK. CONNECT." as the first unified message for online safety after extensive research – a yearlong endeavor that included focus groups, opinion polling, and government-industry collaboration.
The research, conducted by Heart + Mind Strategies, revealed that consumers are concerned about their own personal online security and safety – and are ready to learn. They crave personal control and positive reinforcement that online safety is something they can personally manage, and they seek information that’s actionable and easy to understand.
While they feel taking action to be more safe and secure online is important for themselves and their family, they also feel it’s important as a global citizen: that their individual actions make the online community safer for everyone else around the world.
An Informed MessageSTOP. THINK. CONNECT. is about taking a moment to stop and think about the places we visit online, the information that we share, and the communities in which we participate before and while we are connected to the Internet.
It’s a message that applies to everyone personally and speaks to individual control, but at the same time it extends a bridge from the individual to the global online community.
The research reveals that digital citizens are ready for a public awareness campaign about online safety. They have high interest and personal concern coupled with high level of awareness on cybersecurity issues. Importantly, they believe they can personally make a difference and recognize they could be doing more.